Yokohama Avid Ascend GT vs Goodyear Assurance All-Season tires

Last updated 6/17/2024 - Originally published 6/17/2024
Written by SimpleTire

Yokohama and Goodyear are the two popular tire manufacturers with a long history in the tire market. Established in 1917, Yokohama is based in Tokyo, Japan, whereas Goodyear was founded in 1898 and is the most iconic American tire manufacturer headquartered in Akron, Ohio. Their Avid Ascend GT tires and Assurance All-Season tires are two capable all-season tires that offer dependable year-round performance.

Both tire brands focus on areas like technology, innovation, performance, handling, and affordable quality, and ensure that their tires are made for dependable use. The same applies to the Yokohama Avid Ascend GT and the Goodyear Assurance All-Season. These tires cater to a range of passenger vehicles on the market and offer better performance in dry, wet, and light wintry conditions for year-round use. But, the question is out of the two tires, which one could be the right choice for you and is better than the other? Let’s find this out in this Yokohama Avid Ascend GT vs Goodyear Assurance All-Season tires comparison, utilizing our SimpleScore.

Yokohama Avid Ascend GT tires

Launched in July 2018, the Yokohama Avid Ascend GT is an all-season, touring tire that boasts an asymmetrical tread design and is suitable for use on performance cars, passenger cars, CUVs, SUVs, and minivans to maximize the compatibility with a larger set of vehicles. This tire is engineered and developed to offer enhanced year-round traction, improved braking performance, quieter rides, and longer tread life.

Overall, the Avid Ascend GT gets an impressive SimpleScore of 8.6, thanks to its increased traction performance, better handling response, and long-lasting tread life.

Goodyear Assurance All-Season tires

Designed for use on passenger cars, compact sedans, hatchbacks, minivans, CUVs, and SUVs, the Goodyear Assurance All-Season is also an all-season tire that was introduced in July 2014. It sports a symmetrical tread pattern and is optimized for great all-season traction, refined handling, quieter rides, and long-lasting tread life. Goodyear’s advanced technologies and innovative engineering make this all-season choice a great commuting choice for most vehicles in the subcontinent.

Overall, the Assurance All-Season achieves a great 8.6 SimpleScore rating because of its excellent tread life, improved traction performance, and responsive handling.

Yokohama Avid Ascend GT vs Goodyear Assurance All-Season tires on traction

When it comes to all-season tires, traction is one of the most important factors in ascertaining insights about the tire’s performance because it defines the usability in dry, wet, and light winter conditions.

Starting with the Avid Ascend GT, the tire sports an 8.7 out of 10 SimpleScore in traction. Yokohama has utilized the patented TriBlend compound that provides better traction in snow and wintry conditions and also contributes to improving all-season grip. The tread pattern of this tire features 3D sipes and notch blocks for additional grip in wet and light snow conditions. Additionally, the four wide and deep circumferential grooves of this Yokohama all-season tire help to reduce the risk of hydroplaning by forcing out water from the contact patch area and offering better traction in wet conditions.

Contrarily, the Assurance All-Season tire boasts an 8.5 out of 10 SimpleScore rating on the traction front. The advanced symmetrical tread design of this tire has multiple biting edges across the tread for great all-season traction in dry, wet, and light snowy conditions. The wider tread grooves of this Goodyear all-season tire evacuate water from the footprint for maximized traction and grip in wet conditions and reduced risk of hydroplaning. In addition, the optimized all-season compound also helps in improving traction performance by consistently holding the surface in changing weather conditions.

While both tires are great in traction, the Avid Ascend GT is slightly better than the Assurance All-Season tire.


Yokohama Avid Ascend GT vs Goodyear Assurance All-Season tires on handling

No doubt, traction is an important factor while considering a tire for purchase, the handling performance can’t just be ignored when it comes to all-season tires. Handling relates more to high-speed stability, confident lane-changing, easy cornering, and vehicle control. While both tire manufacturers ensured that handling performance was great, there was a slight difference between both tire brands.

The Avid Ascend GT scores an 8.7 out of 10 SimpleScore rating in the handling area, assuring the driver great stability and confident steering command. The wider flat footprint boasting an asymmetric tread design provides aggressive handling and traction in wet conditions, while the silica-rich TriBlend compound keeps the footprint glued to the surface for a consistent grip and better ride control in wet conditions. The solid shoulder blocks of the Avid Ascend GT help improve the stability and cornering performance, while the three ribs at the center enhance maneuverability and provide commendable steering command to the drivers of performance and passenger cars.

On the contrary, the Assurance All-Season scores an 8.4 out of 10 for handling. It features large stable shoulder blocks that boost handling performance in both dry and wet weather conditions. While the advanced all-season compound ensures that the handling levels are great on wet and dry roads, the increased number of biting edges provides additional controllability in light snow conditions. For seamless maneuverability, the Assurance All-Season also sports three ribs at the center with detailed siping. The wider, flat footprint of this Goodyear tire contributes to optimizing stability and steering response, offering confident rides.

While the handling of the Assurance All-Season is great, it is slightly behind the Avid Ascend GT.


Yokohama Avid Ascend GT vs Goodyear Assurance All-Season tires on longevity

Most drivers who use all-season tires in their vehicles prefer buying tires that last longer and have an extended tread life. When it comes to the analysis of the Avid Ascend GT vs Assurance All-Season in the longevity area, we found that there was an interesting change.

The Avid Ascend GT got an 8.5 SimpleScore rating in longevity, which means the tire provides a longer tread life. Even the backing of up to 65,000 mile limited manufacturer tread life warranty indicates that the manufacturer has optimized this tire for an increased service life. All thanks to the triple 3D sipes and the ultra-square contact patch, the Yokohama Avid Ascend GT avoids the changes of uneven or premature wear. Additionally, the internal structure of the tire is reinforced by twin steel belts and polyester casing to provide more strength and durability and withstand driving pressures, even when the is mounted on performance cars.

Contrarily, the Assurance All-Season secures an excellent 9.0 out of 10 SimpleScore in the longevity area, indicating that longevity is one of the tire’s key strengths. It boasts a durable inner structure, optimized with dual steel belts and polyester cord for a strong construction that can absorb road vibrations and driving pressures for extended service. Likewise, the solid shoulder blocks and robust rubber compound also provide extra strength to the tire for prolonged use. Across all the tire sizes, Goodyear offers a 65,000 mile limited manufacturer tread life warranty. This means the tire is designed, engineered, and built for longer use on most passenger vehicles on the market.

On the longevity front, it was the Assurance All-Season that offered longer service than the rival Avid Ascend GT.

ADVANTAGE: Assurance All-Season

When to use each

Both, the Avid Ascend GT and the Assurance All-season belong to the all-season category, and therefore, they are recommended for use in dry, wet, and light winter weather conditions. It is to be noted that neither the Yokohama tire nor the Goodyear tire are Three Peak Mountain Snowflake certified, therefore, it isn’t ideal to use them in moderate to extreme winter weather conditions.

The Avid Ascend GT is good for use on performance cars, passenger cars, CUVs, SUVs, and minivans that have rims falling in 15- to 20-inch sizes. The Assurance All-Season can be used on passenger cars, compact sedans, hatchbacks, minivans, CUVs, and SUVs with rims measured between 14- to 20-inch.

Which one should you choose?

You might want to know which out of these two all-season tires should you choose for your drive. So, when we compared the SimpleScore of the Avid Ascend GT and the Assurance All-Season, we found that both tires stood equal with an overall 8.6 rating. However, the Avid Ascend GT had the advantage of being of service even on the performance cars, while the Assurance All-Season excelled on the longevity front and can be of great service for commuters who need long-lasting tires.

But, it is to be understood that both of these tires are distinct in various areas and you must pick the tire that suits your driving needs after comparing the discussed factors like traction, handling, longevity, and overall performance.

When it comes to price, the Avid Ascend GT will cost you at a starting price of at least $111.99 per tire, while the Assurance All-Season will cost at a starting price of at least $101.99 per tire. That means a set of four Yokohama tires will cost you at least $447.96, while a set of four Goodyear tires will cost you at least $407.96.

Based on SimpleScore, you should choose the Avid Ascend GT if you:

  • Drive a mid-size sedan like the Honda Accord, a CUV like the Subaru Outback, a pony car like the Dodge Challenger, or a hybrid like the Toyota Prius.
  • Need a tire that offers great traction performance (8.7 vs 8.5 in traction).
  • Need a tire that’s good on the handling front (8.7 vs 8.4 in handling).
  • Need a tire that can be used even on performance cars.
  • Are comfortable paying more to own a high-performing all-season tire.

On the other hand, you should consider the Assurance All-Season if you:

  • Drive a minivan like the Toyota Sienna, a compact sedan like the Volkswagen Jetta, a mid-size SUV like the Hyundai Santa Fe, or a CUV like the Toyota RAV4.
  • Want a tire that is comparatively affordable and has better tread life (9.0 vs 8.7 in longevity).
  • Need a tire offers an equal but attractive warranty coverage across the size range.
  • Need a tire that’s compatible with vehicles having smaller rims of 14 inches to bigger rims of 20 inches.

The Avid Ascend GT vs Assurance All-Season tires don’t look like a comparison at first look, but when you analyze their overall SimpleScores and glance through the scores for traction, handling, and longevity, they look like the very close rivals in the all-season category. But, your decision to choose one or the other tire largely depends on your vehicle, how and where you drive, your budget, and your preference over traction, handling, and longevity.

Still not sure which tire to buy? Fortunately, SimpleTire is here to help as our helpful agents are more than happy to assist you in selecting the right tire for your ride and budget.

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