Provide people with the best prices on new tires and a simple buying experience.
SimpleTire gets people new tires for every vehicle at the best price, and with free shipping on popular tires.
Customers get the best prices because of a unique low-cost, high-volume business model. Instead of buying and reselling tires like other retailers, SimpleTire uses data and technology to aggregate tire inventory, for every type of vehicle, from suppliers across the country.
SimpleTire’s website then makes the buying and installation process painless and simple.
People had been buying tires the same way for years. All across the country, they’d been going to local stores and buying the same tires, but at different prices.
Andy and Josh Chalofsky asked the question, “Why not create a company that enables people to buy all brands of tires, anywhere in the country, at the best possible price?” Kenny Pratt provided the technical knowledge and skills, and with that, the three of them went about building a customer-focused ecommerce business.
Today, SimpleTire employs dozens of people and sells thousands of new tires online everyday. The tires come from factories and warehouses all across the United States. Those suppliers compete with each other on price, selection and delivery speed so that SimpleTire customers get the best deal.
SimpleTire is made up of tire industry experts, technology entrepreneurs and innovators from different fields.
Andy Chalofsky is the CEO who works with the management team on the direction and execution of the company’s business strategy.
He believes SimpleTire is revolutionizing the tire business. Andy has successfully grown and launched several companies throughout the automotive and related-industries.
Josh Chalofsky is the COO who works with the management team on the execution of the company’s operations and sales.
He believes that the strength of industry relationships is the most important factor in the growth of SimpleTire.
Josh began his career working in the television and media field. He was involved in Media Operations at The Discovery Channel and ran television operations for the NFL.
Kenny Pratt is the CTO working with all team members in the organization to identify and implement on business strategy from a technical perspective.
He believes that incremental and rapid technology solutions can change the world; or at least provide a means to transform the tire industry.
CJ Das is the CIO who works with the IT team to manage the eCommerce platform.
CJ believes that we live in a world that is being transformed by technology, but with this power to change lives comes the responsibility.
He was awarded the CIO100 honoree of 2017 and has been Advisor to Gartner’s AADI (Applications Architecture, Design and Integration) group.
David Boyne is the CFO who works with the management team on interpreting the financial results and implications of long management decisions.
Dave believes in tight fiscal controls and that the finance/accounting team’s responsibility is to support all departments in accomplishing their objectives.
He believes it is important to give back to the community and society in general and has served as an elected official for 10 years.
Kevin Burke is VP of Marketing & eCommerce. He strives to understand customer needs, develop marketing programs that engage tire shoppers and create a world-class online shopping experience.
He believes that customer-centric innovation mixed with creativity produce the best results for businesses and their customers.
Kevin is an experienced entrepreneur as well as having had the opportunity to work closely with premier brands such as Disney, P&G, eHarmony, Meridian Health, Boiron, EA, Aol and others.
Thomas Ganey is the VP of Sales who works with the sales team to ensure customers get the right tires for their needs and at a great price.
Thomas believes that customer service is the most important factor in SimpleTire’s success.