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Bridgestone introduced the Potenza (“power” in Italian) family of tires way back in 1979 with the high-performance Potenza RE47. At the time, steel-belted radials still hadn’t made their way to dominate the tire market, and most steel-belted radials were exclusive to racing and motorsports. With its unprecedented performance, the Potenza RE47 was an immediate hit with performance-minded drivers and turned out to be a turning point for Bridgestone and their product lines. As the company grew and matured, they became more engaged in the motorsports world, with winning track records with the McLaren and Ferrari teams, then took that racing know-how and folded it back into their automotive tire designs.
Today, the Potenza family of tires from Bridgestone has been built out to include all-season, ultra-high-performance all-season, and ultra-high-performance summer tires, all of which are informed by Bridgestone’s decades of experience with high-performance tires for the motorsports arena. If you’re driving a sporty sedan, coupe, crossover, minivan, or sports car, Bridgestone has a set of Potenza tires that will be the perfect fit for you and will let you get the most out of your vehicle’s handling, braking performance, steering response, and road handling.
Bridgestone Potenza RE980AS+
The Bridgestone Potenza RE980AS+ is proof that high-performance driving doesn’t have to be confined to the summer months. Bridgestone starts the Potenza RE980AS+ from the ground up, with a high-tech next-generation tread compound that’s designed for flexibility and year-round grip (even in subfreezing weather) as well as excellent wet-weather traction and braking performance. The Potenza RE980AS+ is designed for superb traction, with a see-through void ratio and wide circumferential grooves that resist hydroplaning by routing water away from the tire’s contact patch. Those grooves work as part of a comprehensive system with full-depth 3D sipes, chamfered slots, slotted shoulders, and angled grooves that help deliver confident performance in rain, snow, and slush. Bridgestone covers the Potenza RE980AS+ with a 50,000 mile limited manufacturer tread life warranty.
Bridgestone Potenza Sport A/S
Like the Potenza RE980AS+, the Bridgestone Potenza Sport A/S is designed to let you chase the thrill of pushing your vehicle’s performance envelope year-round and not just in warmer weather. The Potenza Sport A/S delivers spirited handling, steering response, braking, and acceleration summer, fall, winter, and spring, with Bridgestone’s PeakLife polymer-enhanced tread formulation that’s also designed for great wear properties, with a 50,000 mile limited manufacturer tread life warranty. For wet or wintry conditions, there’s a network of ultra-thin full-depth 3D sipes that are designed to continue to enhance traction even as the tire’s tread depth wears down. Its solid center rib gives the Potenza Sport A/S great straight-line stability and road manners as well as nimble steering response, and a system of angled grooves, lateral grooves, and circumferential grooves help resist hydroplaning for confident performance on wet roads.
Bridgestone Potenza Sport
Designed for summer conditions and warmer weather, the Bridgestone Potenza Sport gives you what you need to chase all-out performance for your sporty sedan, coupe, crossover, or sports car. The Potenza Sport features Bridgestone’s next-generation silica-enhanced tread compound for both responsive handling and wet-weather traction, and a tread pattern that’s engineered to optimize the tire’s contact pressure and footprint while improving water evacuation to resist hydroplaning. 3D sipes multiply the tire’s surface area and traction as well as optimizing pattern stiffness for improved handling and wear performance. The tuned tread sequence of the Potenza Sport helps to cancel certain frequencies and resonances, ensuring a quiet ride on the highway. Bridgestone covers the Potenza Sport with a 90-day try-and-buy guarantee.
Bridgestone Potenza Race
Bridgestone leveraged their experience in motorsports to develop the Potenza Race, a tire that’s aimed at serious track driving enthusiasts who want to shave seconds off their lap times. Tests show that the Potenza Race outperforms competitors when it comes to dry-weather traction, braking, and lap times, with a specialized warm-weather tread compound that’s extra sticky for great adhesion to the pavement. The Bridgestone Potenza Race features an asymmetric tread that helps maximize your vehicle’s steering, braking, and cornering ability, with a pattern of sipe toward the inside ribs to boost wet-weather grip, and asymmetric groove wall angles that enhance lateral stiffness and reduce tendency toward deformation and tread squirm when pushed hard. Bridgestone covers the Potenza Race with a 90-day try & buy guarantee.
Bridgestone Potenza RE-71RS
The Bridgestone RE-71RS gives you what you need to get pole position and dominate the track on race day. The Potenza RE-71RS is designed with Bridgestone’s high-grip polymer-rich tread formulation and a specialty tread pattern that features slick outside shoulder blocks that are reinforced to retain their shape and prevent tread squirm even during high-speed cornering. Low-angle grooves help to optimize the amount of road contact, and the main groove placement of the Potenza RE-71RS routes water away from the tire’s contact patch for superb traction and performance on wet or dry tracks. Bridgestone covers the Potenza RE-71RS with a 90-day try & buy guarantee.
Other Bridgestone Potenza tires
In addition to the above tires, the Bridgestone Potenza family of tires also includes the:
- Potenza RE050A
- Potenza S007A RFT
- Potenza RE010
- Potenza RE030
- Potenza RE040
- Potenza RE050
- Potenza RE050A Ecopia
- Potenza RE050A RFT/MOE
Bridgestone Potenza OEM tires
Offering strong replacement tires, the Bridgestone Potenza family also expands to original equipment (OEM) tires. Including:
- Bridgestone Potenza RE-71R: 2018-19 Nissan Sentra Nismo
- Bridgestone Potenza RE010: 2001 Acura NSX
- Bridgestone Potenza RE030: 2004-08 Acura TL
- Bridgestone Potenza RE040: 2001-02 Toyota MR2 Spyder, 2003-05 BMW 330i, 2003-06 Mazda RX8, 2003-08 Nissan 350Z, 2002-05 Acura NSX, 2005-06 Audi A8 Quattro, 2004-09 Honda S2000
- Bridgestone Potenza RE050: 2006-08 Volkswagen Jetta, 2007-15 Honda S2000, 2004-08 Mercedes-Benz S55 AMG
- Bridgestone Potenza RE050A RFT/MOE: 2007-18 Mercedes-Benz SLC300, 2004-07 BMW 525i, 2008-15 Mini Cooper
- Bridgestone Potenza RE050A: 2014-19 Ford Fiesta, 2009-11 Mazda Miata, 2012-15 Mini Cooper, 2017-20 Fiat 124 Spyder, 2004-08 Subaru Legacy, 2005-09 Ferrari F30, 2011-16 Hyundai Genesis Coupe, 2008-13 Infiniti G37, 2014-17 Infiniti Q60, 2005-09 Porsche 911, 2014-24 Volkswagen Golf R, 2008-13 Aston-Martin DB9, 2009-14 Ferrari California
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