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Bridgestone Ecopia EP422 Plus vs Goodyear Assurance MaxLife tires

Last updated 5/13/2024 - Originally published 5/13/2024
Written by SimpleTire

Bridgestone Tires and Goodyear Tires are two popular tire manufacturers, which offer a range of tires for passenger vehicles, SUVs, CUVs, light trucks, and commercial vehicles. Bridgestone was founded in 1931 and is the second-largest tire manufacturer in the world with its global footprint in over 150 countries. Goodyear was founded in 1898 and is one of the most iconic names in the world’s tire industry. Both brands offer superb quality tires in different categories such as all-season, all-weather, ultra-high-performance, all-terrain, winter, mud-terrain, etc.

All-season tires are designed to be used year-round in dry, wet, or light winter weather conditions. These tires offer drivers consistent handling, a long tread life, reliable traction, and a quiet, comfortable ride, making them extremely popular among daily drivers. Additionally, these tires are generally backed by a mileage warranty, ensuring the best value for the money for the drivers. Today, we will be looking at some of the best all-season tires from Bridgestone and Goodyear - Bridgestone Ecopia EP422 Plus and Goodyear Assurance MaxLife. Both these tires are designed for use on passenger vehicles such as coupes, sedans, CUVs, SUVs, and minivans. We will be taking a look at some of the similarities and differences between these two tires in the Bridgestone Ecopia EP422 Plus vs Goodyear Assurance MaxLife tire comparison.

Bridgestone Ecopia EP422 Plus tires

The Bridgestone Ecopia EP422 Plus is an all-season tire designed for use on coupes, sedans, and minivans, and offers drivers enhanced fuel efficiency with a quiet, comfortable ride. These tires are designed with a special tread compound and an innovative design for low rolling resistance and a smoother ride experience which is paired with a 70,000 mile limited manufacturer tread life warranty, making it an overall great choice for your vehicle.

The Bridgestone Ecopia EP422 Plus scored an average SimpleScore of 9.3 out of 10 thanks to all the features and tire elements.

Goodyear Assurance MaxLife tires

The Goodyear Assurance MaxLife is an all-season tire designed for use on sedans, CUVs, and SUVs. The Assurance Maxlife is the longest-lasting tire from Goodyear and offers excellent all-season reliability paired with 85,000 mile limited manufacturer tread life warranty. The also comes with built-in wear gauges that help drivers check visually how worn down their tires are.

All of these features have allowed us to give the Goodyear Assurance MaxLife an average SimpleScore of 9.5 out of 10.

Bridgestone Ecopia EP422 Plus vs Goodyear Assurance MaxLife tires on traction

When shopping for tires, it's important to consider traction. Traction is what keeps your tires gripping the road, no matter the weather, ensuring you stay in control behind the wheel. This factor plays a pivotal role in driving safety, impacting how quickly you can brake, how well your tires resist hydroplaning, and your overall ability to maneuver. The traction of a tire depends on various factors, including its tread design, pattern, and the type of rubber used, all working together to enhance its performance.

In traction, the Bridgestone Ecopia EP422 Plus truly shines with an excellent score of 9.5 thanks to the wide grooves within the tread that remove water from the tread for added hydroplaning resistance and confident grip in wet, dry, or light winter weather conditions.

The Goodyear Assurance MaxLife scored an excellent traction score of 9.7 thanks to the wide grooves that evacuate water out of the tire to give drivers better control on wet roads paired with multiple biting edges.

While both tires offer excellent traction and any of these two will deliver solid performance in dry, wet, and light winter weather conditions, the Goodyear Assurance MaxLife scored slightly better on SimpleScore, making it better at offering solid traction.

ADVANTAGE: Goodyear Assurance MaxLife

Bridgestone Ecopia EP422 Plus vs Goodyear Assurance MaxLife tires on handling

When selecting tires, it's essential to focus on handling, as it greatly impacts your ability to control the vehicle, especially at higher speeds. Optimal handling allows for smooth maneuvering, and effortless lane changes, and overall enhances your driving pleasure. This vital aspect is affected by various factors, including tread design, the type of rubber used, and the incorporation of cutting-edge technology in tire manufacturing.

The Bridgestone Ecopia EP422 Plus scored an excellent score of 9.2 in handling thanks to the symmetrical tread pattern and sidewall design which provides smooth cornering performance and lane switching maneuverability.

In handling, the Goodyear Assurance MaxLife received an excellent score of 9.5 thanks to the enhanced rubber compound that prolongs all season reliability for the tire while ensuring responsive handling.

In handling, both tires provide excellent performance and are a few of the best tires in the market. However, based on SimpleScore, the Goodyear Assurance MaxLife scores better and will offer better handling performance.

ADVANTAGE: Goodyear Assurance MaxLife

Bridgestone Ecopia EP422 Plus vs Goodyear Assurance MaxLife tires on longevity

Longevity is of paramount importance to drivers when selecting tires, as it directly impacts the mileage they can attain on a single set. As the tread gradually diminishes over time, the significance of tires offering prolonged longevity becomes evident, ensuring consistent handling and traction over an extended period. Factors such as tread design, rubber composition, and tire construction together influence the tire's lifespan.

In longevity, the Bridgestone Ecopia EP422 Plus scored an excellent score of 9.4 which is paired with a 70,000 mile limited manufacturer tread life warranty. The tires are designed to deliver an optimized footprint, which in turn allows for even tread wear for a longer tread life.

The Goodyear Assurance MaxLife scored an impressive score of 9.6 in longevity, thanks to the enhanced rubber compound and tread pattern specifically designed to prolong the tread’s life. Additionally, the tire is backed by an impressive 85,000 mile limited manufacturer tread life warranty.

In longevity, again both tires offer excellent performance and will last you thousands of miles before wearing down. However, based on SimpleScore and mileage warranty, the Goodyear Assurance MaxLife scores better and will have a longer tread life.

ADVANTAGE: Goodyear Assurance MaxLife

When to use each

Both Ecopia EP422 Plus and Assurance MaxLife are all-season tires that are designed for use on passenger vehicles and will offer great performance in dry, wet, and light winter weather conditions. These tires offer responsive handling, consistent traction, and superior tread life. However, they should not be used in moderate to severe winter weather conditions as they are not Three Peak Mountain Snowflake certified.

Which one should you choose?

So which of these tires is the better choice for you? Well, the answer depends on your personal preference as both tires are top-of-the-line and offer excellent performance in all avenues. Additionally, both tires have their own set of advantages and disadvantages that can help you make a decision. For instance, based on SimpleScore, the Goodyear Assurance MaxLife scores better in overall rating, traction, longevity, and handling, making it the better choice.

Another important factor to consider when purchasing a tire is its price. The Ecopia EP422 Plus costs $190.99 per tire or $763.96 for a set, whereas the Assurance MaxLife costs $156.99 per tire or $627.96 for a set.

Based on SimpleScore, you should choose Bridgestone Ecopia EP422 Plus if you:

  • Drive a car like the 2018 Audi Q5 Allroad or something like the 2022 BMW 330e
  • Want a tire that will last you long and offer great performance for your vehicle
  • Want a tire with a more sleek and attractive look
  • Are willing to pay slightly more for great performance

Based on SimpleScore, you should choose the General G-MAX AS-07 if you:

  • Drive a car like the 2018 Mercedes-Benz e400, or a 2017 Honda HR-V
  • Want a tire with better SimpleScore (9.5 v 9.3), Traction (9.7 v 9.5), Handling (9.5 v 9.2), and Longevity (9.6 v 9.4)
  • Want a tire with better mileage warranty (85,000 v 70,000)
  • Want a better set of tires at a lower price

Still not sure which tire to buy? Fortunately, SimpleTire is here to help as our helpful agents are more than happy to assist you in selecting the right tire for your ride and budget.

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