Giving back. Clean water for a community in need.

Tires Moving the World, Like Water's Natural Flow

Water is essential for life, just as tires are essential for modern transportation. Both move the world forward, connecting people and places. Water flows naturally, carving paths, nourishing land, and sustaining life. Similarly, tires facilitate movement, enabling trade, travel, and everyday living. But just as water, when uncontrolled or polluted, can cause harm—flooding, contamination, erosion—tires, too, have a dual nature. Their production requires vast resources, including water, and their disposal, when not managed responsibly, can contribute to environmental degradation. Old tires can leach harmful chemicals into water supplies and create breeding grounds for disease-carrying insects when left in landfills.

Tires as Water: A Powerful but Double-Edged Force

Tires, much like water, are a powerful tool for progress, but their improper management becomes part of the problem. This creates an opportunity to make a positive impact by aligning the lifecycle of tires with a solution that addresses water-related challenges. By reducing the environmental impact of tire production—through water-efficient manufacturing processes, recycling initiatives, and environmentally safe disposal—the tire industry can take responsibility for its role in water stewardship. Supporting charity: water emphasizes this commitmen. For every tire purchased until the end of the year, not only are you contributing to safe movement on the road, but you're also helping fund access to clean drinking water.

Driving Toward a Future of Clean Water and Clean Mobility

In essence, tires and water both shape the world. When handled responsibly, they promote life and growth. However, neglecting their impact can lead to serious consequences. By purchasing tires from this brand, consumers become part of a movement to restore both mobility and clean water access, creating a ripple effect of positive change across communities.

About charity: water

History and Mission:

charity: water was founded in 2006 by Scott Harrison with the mission to bring clean and safe drinking water to people in developing countries. Over the past 18 years, charity: water has grown into one of the most recognized and respected non-profit organizations globally, known for its transparency and commitment to 100% of public donations going directly to fund water projects.

The organization’s mission is simple yet powerful: to end the water crisis in our lifetime. They focus on providing sustainable water solutions, such as drilled wells, spring protections, and BioSand filters, to communities in need. By addressing the fundamental need for clean water, charity: water not only improves health and sanitation but also empowers communities by freeing up time and resources that were previously spent fetching water, often from unsafe sources.

Impact:

Since its inception, charity: water has funded over 171,000 water projects in 29 countries, bringing clean water to more than 19 million people. Their work has a profound impact on global communities by reducing water-borne diseases, improving education and economic opportunities, and fostering community development. The organization’s emphasis on sustainability and local partnerships ensures that the water solutions provided are long-lasting and impactful.

Buy a tire. Drive the world forward. From Giving Tuesday through the end of the year, with every purchase, you contribute to funding clean water projects. Each purchase helps us reach our goal of raising $10,000 for a well that will serve communities in need. Let’s move the world and make it better—one tire at a time.