Drivers of luxury passenger cars often want a tire that has the same eye catching looks as their ride, and that's exactly what the Custom Built Radial IX from Vogue does thanks to its gold and white sidewall design. Featuring an innovative elliptical design that reduces road vibrations for a quiet, comfortable ride, the Custom Build Radial IX's tread design features grooves and sipes that reduce the risk of hydroplaning for better performance in wet and dry conditions. Dual steel belts and polyester body plies boost strength for a longer tread life, and the Custom Built Radial IX was developed and tested on the Cadillac Deville to ensure that it performs up to the standard of today's luxury cars.