I'm not sure who is putting 3's and 4's on Noise. Compared to other AT tires, these are very quiet. Ive had BFG's on most of my trucks and I finally just got tired of paying the price. Did some research and decided to go with the AT4000... what I needed for load range and I was looking for a tire that could handle both highway and off the road. Compared to BFGs... these rock all day long. Super quiet; way better ride; plenty aggressive with great dry traction. I haven't been on a wet road yet but I'm sure I will be next month as I travel for hunting and fishing.The sidewall graphics are minimal, I know the KO2s have aggressive sidewall graphics which is also add a little extra protection due to thickness, but not that much, and I'm not busting brush or rolling through mesquite so I'm sure I'll be fine. Great Tire, super happy with purchase.