In 2010, Andy and Josh Chalofsky began a journey to improve the tire industry. They realized that people had been buying tires the same way for years – mostly going to local stores all over the country and buying the same tires – but at different prices! That’s when the idea hit them: Why not create a company that enables the consumer to buy all brands of tires anywhere in the country at the best possible price? While this concept was taking off elsewhere on the web, what set their process apart was the connections to both local suppliers and installers. Essentially, they modernized the decade’s old model for buying tires and made it “simple,” thus the name SimpleTire.
With just two employees and a phonebook, SimpleTire began building a vast network of thousands of distributors and installers. A partnership with e-commerce and technology expert Kenny Pratt brought rocket fuel to the growth. Within a few short years, SimpleTire evolved into an online destination requiring many employees to help manage its growing marketing, operational and technical needs. Today, SimpleTire operates out of its Pennsylvania headquarters, with satellite offices in Utah, Tennessee, and India.