We purchased Toyo tires based on a good friend's recommendation. We haven't had them long so I can't comment on tread life and we live in southwest FL so winter traction is not something we deal with either. However; the ride noise has definitely improved over the original tires on our Chrysler 300 and my husband and I have noticed a positive difference in the way the car handles in the rain. I would highly recommend these tires! Simple tire made my purchase easy too. I was able to have the tires delivered directly to an installer nearby.