TBT: 1968 Plymouth Road Runner Hemi


Something about the mid-size B-body Dodge/Plymouth cars has always held an appeal; their no-frills appearance called to mind a muscle car version of a highway patrol car. In ’68, Plymouth already had the GTX , based on the Satellite two-door, but they felt the need for a stripped-down counterpart to the more upscale GTX. Their goal: a car that could run a 14-second quarter mile and sell for under $3000.

Chrysler paid $50,000 to Warner Brothers for the name and likeness of Wile E. Coyote’s nemesis the Road Runner (as well as $10,000 to engineer a “beep beep” horn), and the Road Runner was born. The no-frills Road Runner had a plain-jane cloth-and-vinyl bench seat  and rubber floor mats; its base engine was the 335-hp 383 V8. For an extra $714, you could get the Road Runner with the 425-hp 426 Hemi V8, which would launch the lightweight coupe through the quarter-mile in 13.5 seconds at 105 mph.

The tough, robust Road Runner with the 426 meant that other drivers would see nothing but taillights in a drag race, and despite the bare-bones interior, they sold well – outpacing the sales of the GTX, Dodge Super Bee and even the Belvedere and Satellite. Today, any ’68 model Road Runner is a rare bird, but the 426 models are especially desirable for collectors. The combination of low-budget no-nonsense styling, bone-crushing brute force and goofy Road Runner graphics have earned this Plymouth a place in the history books. 

Brand Partners

Michelin Tires
BFGoodrich Tires
Nexen Tires
Firestone Tires
Cooper Tires
Falken Tires
Continental Tires
Bridgestone Tires
BKT Tires
Hankook Tires
Pirelli Tires
Yokohama Tires
See All