Michael Welch, Founder of Blackcircles, joins SimpleTire Board as Strategic Advisor

Blackcircles founder Michael Welch has joined the SimpleTire board
as a strategic advisor.
Welch founded BlackCircles in 2001, the world’s first 'click & fit' for tires and led it to
become the United Kingdom’s largest and most successful online tire retailer before its
sale to Michelin in 2015. He continues to advise the board of Blackcircles, as well
being the Chairman of Atterly, a growing international network of independent
fashion retailers.
“Michael is a pioneer in the e-commerce and tire industries and we are excited to welcome
him to SimpleTire" said Andy Chalofsky, SimpleTire CEO. “We believe his strong
experience, especially in market development activity, will be extremely valuable as
SimpleTire continues to grow.”
SimpleTire recorded record sales in 2016 and is forecasting triple digit growth in 2017.
SimpleTire has a network of over 2,000 suppliers, 10,000 installation centers and sells over 300
brands of tire and has a Net Promoter Score (NPS), which measures customer loyalty, of
76 which represents one of the highest figures in the industry.
“We conducted an exhaustive search for someone who would further strengthen our
board’s breadth of talent and background, and we are delighted to have identified such an
outstanding individual,” said Mr. Chalofsky. “I’m confident that Michael is going to make an
important and positive impact on our company.”
Welch started his first online tire business in 1995 in Liverpool, England when he was just
17. He sold that business to UK fast fit chain Kwik-Fit and joined them before leaving in
2002 to launch Blackcircles.com. 
“I admire SimpleTIre for its innovative business model and dynamic leadership team, and
I’m honoured to be joining their exciting journey,” said Welch. “I have tremendous respect
for Andy, Josh, Kenny and the rest of the team, and I look forward to working with them.”
Welch is also the Chairman and Founder of The Welch Trust, a charitable trust which aims
to provide grants to support children and young people. The trust’s focus is on making life
easier for children and families whose children need it most, with a particular interest in
supporting adoption & fostering, critical & terminal illness and the advancement of
business education. He was awarded an OBE by the Queen in 2016 for services to
business and charity and in the same year was honored with a Doctorate for enterprise
from Edinburgh Napier University.

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