Cooper Announces Recall: Discoverer M+S Sport

It has come to SimpleTire’s attention that Cooper has issued a recall on the Discoverer M+S Sport line of tires in the following 14 sizes:

The following statement was released on 2/21/2017:

Cooper Tire & Rubber Company has determined that the subject tires do not comply with the requirements of 49 CFR 571.139. The subject tires are marked with the Alpine Symbol, but do not meet the traction requirements for snow tires pursuant to the standard. If placed into service, the subject tires may not provide the expected traction or performance in severe snow weather conditions and could potentially increase the risk of a crash. Cooper Tire & Rubber Company is recalling all of the tires with the identification number(s) above. The impacted serial weeks are 0110 through 3316. Effectiv ...[more]

SimpleTire to offer exclusive deals at Hawkeye Farm Show

SimpleTire is proud to announce it will be exhibiting at the 30^th Annual Hawkeye Farm Show on Feb 28 - Mar 2. Stop by booth 562 at the Hawkeye Farm Show at the UNI-Dome, in Cedar Falls, Iowa.

SimpleTire.com has over 49,000 SKUs, so shoppers can find any tires they want for farming, forestry, truck and trailer, and passenger vehicles. Because of a unique low-cost, high-volume business model, it also has the best prices available online. SimpleTire is able to provide small businesses and farms with superior, cost effective solutions.

The Hawkeye Farm Show is set to run February 28 through March 2. The show is expected to bring over 20,000 AG producers from Iowa, Illinois, Minnesota, and Wisconsin.

SimpleTire uses data and technology to aggregate tire inventory, for every type of vehicle, from more than 500 suppliers across the country. For more information, contact [email protected] ...[more]

What’s the Proper Air Pressure For My Car

Experts and analysts seem to be in agreement on this: the days of cheap oil are finished. As countries compete with each other for oil on a global market, the price of refined fuel and gasoline in the United States may fluctuate somewhat, but it’s likely to stay above $3/gallon for the foreseeable future. That means that every driver needs to be aware of what they need to do to optimize their gas mileage…and that includes tires.

Proper Inflation

You probably already know that proper inflation is vital to fuel economy, and that underinflated tires will not only drop your gas mileage, but will negatively affect handling and drivability. Underinflated tires are also unsafe, building heat that can compromise a tire’s service life and possibly cause tire failur ...[more]

Caring for New Tires

Tires are something that most people just do not give a lot of thought to until something goes wrong and it’s time to replace them. The good news is, they don’t really need a lot of maintenance (certainly not as much as your car’s mechanical systems do), and it’s pretty easy to take care of them and get a long service life from them. Ther e are a few things, though, that you do need to keep in mind with your new tires.

• Watch your driving habits. Obviously, if you regularly mash the gas pedal hard enough to break traction and burn rubber, that will take a lot of life off your tires. Besides that, though, be careful about your braking and cornering habits, and go easy over potholes and railroad tracks; they will all take a toll on your tires.
• Check your ...[more]

OE Tires vs. Replacement Tires

Soooo…it’s time to replace the tires on your late-model car. Maybe you weren’t that crazy about the original equipment (OE) tires, or you just want to try something different. Well, here are some things to consider.

The engineers and design teams that worked on your make and model of car selected a specific brand and model of tire for it. All of their formulations for ride comfort, handling, steering response, traction, noise and vibration isolation, roughness and  overall performance used that specific tire as a benchmark (of course, the bid process for tires entered into it as well). A luxury car might have been designed around a grand touring tire with a quiet ride, an eco-friendly hybrid might use a low-rolling-resistance tire, ...[more]

Simple Tire Review: Goodyear Ultra Grip

The Ultra Grip is Goodyear’s winter/snow tire, studdable for extreme conditions and designed with a silica-enhanced tread compound for flexibility at freezing temperatures. The Goodyear Ultra Grip features a directional tread design and aggressive tread pattern, with bold shoulder blocks for stability in dry conditions and even treadwear. Wide grooves in the tread help move loose snow and slush away from the tire’s contact patch to resist hydroplaning. Along with sipes cut into the tread for extra biting edges in ice and snow, the shoulder and intermediate tread blocks can accept alternating rows of optional metal studs for hard-packed snow and icy roads (where legal). The Ultra Grip’s tread pattern is tuned and computer-optimized to help ...[more]

SimpleTire Comparison: Hankook Winter i*Pike vs Dunlop Graspic

The Hankook Winter iPike is a great choice for drivers of smaller sedans or crossovers who need an affordable winter tire. The Winter iPike W409’s tread formulation is designed to stay flexible in subfreezing temperatures, with a wider footprint for more positive handling. A dense pattern of sipes at the center of the tread enhance traction in wet, snow and slush, with an innovative V-shaped tread pattern to move water away from the tire’s footprint. The Winter iPike W409 can also be equipped with six rows of studs for extreme conditions (where legal).

The Dunlop Graspic DS-3 is another great choice for cars, minivans and ...[more]

SimpleTire Review: Bridgestone Blizzak WS70

Bridgestone’s Blizzak WS70 is a strong selling winter tire, and for good reason. The Blizzak WS70 is actually the fourth generation of Bridgestone Winter Biter tires, with plenty of technological and design advances to reflect that evolution.

The Blizzak WS70’s tread compound is designed with Bridgestone’s NanoPro-Tech silica-enhanced Tube Multicell formulation on top of their standard winter compound. Tube Multicell technology is designed with thousands of microscopic tubes and cells incorporated into the rubber, helping to wick water away from the tire’s contact patch; as the tire’s tread wears, new pores and tubes are continuously exposed. The compound is also designed for flexibility at freezing te ...[more]

SimpleTire Roundup: All-Season Tires

For most drivers, all-season tires are exactly what they need, with an internal design, rubber formulation and tread design that maximizes traction and performance in either dry or wet conditions. All-season tires are year-round, without the need to change tires in winter or summer, making them a logical choice for  drivers worldwide. Here are some of our picks for great-performing all-season tires: 

• Michelin Primacy MXV4 – Michelin’s Primacy MXV4 has a 60,000 mile treadwear warranty and is designed to Michelin’s Green-X standards for low rolling resistance and environmental friendliness. The Primacy MXV4 uses Michelin’s MaxTouch Construction™ design for even weight distribution across the tire footprint ...[more]

Simple Tire Review: Nokian Hakkapeliitta

Nokian Hakkapelitta 5 

Designed for SUV’s, the Nokian Hakkapelitta 5 is a winter tire that provides excellent, stable handling and first-rate surface grip. Nokian’s ecologically-friendly winter tread compound incorporates rapeseed oil and low-aromatic formulations for grip, flexibility and low rolling resistance, with a double block tread compound for traction in deep snow. Polished main grooves help evacuate snow and slush from the tire’s contact patch; tread wear indicators alert the driver to minimum tread depth. Lastly, the Nokian Hakkapelitta 5 can be set up with studs for extreme condition, where legal.

The Nokian Hakkapelitta 5 is truly a winter tire, with an aggressive tread pattern and higher noise ...[more]