Cyber Monday proved to be an extraordinary sales day for e-commerce companies in the U.S., particularly on mobile devices. Online tire retailer, SimpleTire, increased its sales via smartphones by 400% year over year, and continues to ride the wave of the mobile surge taking place in e-commerce.
SimpleTire captured a greater average order value for mobile of $450, whereas desktop was $439. This high mobile AOV can be largely attributed to premium products sold such as tires from Michelin, Bridgestone and Pirelli. By comparison, some of the largest online retailers in the country had an average order value of $137 on Cyber Monday, according t ...[more]Read More