SimpleTire Becomes Michelin Authorized Retailer


In a sign of the times, SimpleTire is proud to let our customers know that we are now working with Michelin North America Inc., and we are now designated as a Michelin Authorized Retailer.
 
SimpleTire has always offered the full assortment of Michelin tires, but now has the support from Michelin for purchase incentives and rebates on Michelin, BFGoodrich and Uniroyal passenger and light truck tires. 
 

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SimpleTire Sponsors the High Five Tour to Thank Americans for their Support of Military Families


Starting this July 4th holiday weekend and running through the rest of the summer, SimpleTire has partnered with Wounded Warriors Family Support for the 2017 High Five Tour.

 

A mobility-equipped 2017 Ford F-250 Super Duty is travelling across the United States for four months. The vehicle is equipped with several state of the art devices designed to open up access to the disabled driver. For example, the wheelchair is stowed in the bed of the pickup and a crane style lift lowers and raises the chair to make it available to the driver.

 

Americans are invited to show their support for military families by visiting a tour event and signing the vehicle with a message of encouragement.

 

At each tour stop, SimpleTire coupons are being distributed to attendees. The coupon offers 5% off all tires PLUS $5 of each sale goes to Wounded Warriors ...[more]

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Langan Promoted to Grow Commercial & Farm Tire Customer Base


SimpleTire promotes John Langan to B2B Marketing Specialist to grow the commercial truck and farm sectors.

 

Langan spent nearly two-years on the sales and service side of SimpleTire’s operations. During that time, he spoke with and helped hundred’s of ...[more]

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Mud Tire Roundup


First, let’s clear up any potential confusion about all-terrain vs. mud-terrain tires. 

All-terrain tires are designed for a whole range of off-road conditions, which could include large rocks and boulders, snow, gravel, loose dirt, sand, mud, you name it. Mud-terrain are specifically designed for mud. While the two designs are similar, mud-terrain tires have a more “open” tread pattern that helps the tires claw through mud, with open segments (or “voids) designed to eject the mud and debris, giving the tire a clean area to grip with as it turns. Mud tires also use a softer rubber formulation for enhanced traction, flexibility and better contact. 

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How Tires Can Vastly Improve Your Fuel Economy


When you think of enhanced fuel economy, you probably think of the usual things…aerodynamics, engine size, rear end gear ratio, vehicle weight, driving style and speed, and your engine’s state of tune (clean air filter, good spark plugs, etc). Did you know, though, that your tires can have a huge bearing on gas mileage as well? 

  • Tire Size – The bigger, wider and heavier a tire is, the more rolling resistance it presents. Don’t believe me? Go for a ride on a skinny-tire racing bike, then go for a ride on a fat balloon-tire beach cruiser and see the difference. You shouldn’t go for a narrower tire than original equipment, as engineers tune suspensions and steering for a given tire size, but also remember that wider tires can cut into your fuel economy (even if th ...[more]

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How Does Your Driving Style Affect Tires?


Does your driving style affect how your tires wear and hold up? You better believe it does.

If you put a lot of interstate miles on your car, that’s about the easiest thing you can do for the tires and your car’s drivetrain both. Tires and engines both love maintaining steady speeds for hours on end (provided the tires are at the correct inflation).

Here are some things that are likely to compromise your tires’ life, though: 

  • Frequently hauling heavy loads (especially for pickup truck tires)
  • Frequently pulling a trailer
  • Hard cornering
  • Hard acceleration
  • Taking potholes, railroad tracks and bumps at high speeds

It’s not surprising that heavy loads or trailer use would wear out tires prema ...[more]

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Tire Pressure and Temperature


You’ll notice that the stamp on your tire’s sidewall specifies inflation for HOT tires. Why is that?

Pretty simple physics, really. Gases expand with heat, meaning both the temperature of a friction-heated tire and ambient temperature of outside air. A rule of thumb is that for about for about every ten degrees Fahrenheit change in air temperature, your tire’s inflation will fluctuate by about one PSI. In most parts of the United States, the difference between winter and summer temperatures can be as much as a 50-degree spread, meaning a potential fluctuation of five PSI. That’s not even thinking about the 20-degree spread between hot afternoon temperatures and cooler nighttime or early morning temperatures in summer.

Tires that are low by 5 psi will  hurt traction, steering re ...[more]

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When Should I Replace My Winter Tires?


If you live in an area that gets cold enough and sees enough winter precipitation to warrant buying winter tires, there’s no substitute for the traction they can provide. Winter tires have come a long way since the heavy-tread, noisy “snow tires” or “mud grips” that were on your dad’s station wagon a generation ago. Modern winter tires offer better ride, road manners and handling than they did in previous years. That doesn’t, however, mean that they are good year-round.

Winter tires are designed with a tread formulation that stays flexible at lower temperatures, which is their chief advantage over all-season tires. All-season tires tend to harden and stiffen at sub-freezing temps, compromising traction and control. The flip side ...[more]

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How Different Tread Works


Surely you’ve noticed the wide range of tread patterns and styles available between different tire brands and models. Here’s a brief technical breakdown of how they all work: 

  • Tread patterns: Tires are commonly designed with symmetrical, asymmetrical and directional tread patterns. Symmetrical treads are the most common, with ribs or tread blocks where the inboard and outboard sections of the tire come together and match. Asymmetrical tread patterns vary the groove pattern of the tire to help deflect water and snow in all-season conditions, making them a good pick for year-round use. The grooves on directional tires form a V shape at the tire’s center, helping to displace water and avoid hydroplaning. The geometry of the tread blocks and tread pattern is designed to fulfill very dedicated, s ...[more]

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Tire Warranty Ratings


Tire warranties and treadlife ratings are a popular marketing tool for tire manufacturers, and as tire technology and engineering has improved, 100,000 mile warranties are not uncommon. Of course, they do come with certain strings attached, considering the variety of weather conditions, usage and road conditions that tires might see – that’s why they’re always referred to as a “limited warranty.” Here’s  a quick breakdown of some common conditions of tire warranties, and how they are calculated: 

  • Treadlife and mileage warranties are only applicable to the original owner and original vehicle, meaning it’s crucial to retain the paperwork that certifies proof of purchase and original installation date and vehicle mileage. You may also be required to prove that tir ...[more]

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